The Ultimate LinkedIn Image Sizes Guide: Every Dimension You Need to Stand Out

First impressions on LinkedIn happen in milliseconds. Long before someone reads your career history or reviews your company’s service offerings, they process your visual presentation. A crisp, perfectly framed profile picture builds instant trust, while a blurry banner or a poorly cropped post image sends an unintended signal of neglect.

Because LinkedIn aggressively compresses uploads and uses different layouts for desktop and mobile users, sticking to exact pixel dimensions is non-negotiable. This comprehensive guide breaks down every critical LinkedIn image size to ensure your personal brand and company page look razor-sharp.

1. Personal Profile Images

Your personal profile is your digital storefront. Every element here dictates whether a recruiter, potential client, or collaborator decides to engage or scroll past.

Profile Picture

• Recommended Size: 400 × 400 pixels (minimum 200 × 200 pixels)
• Aspect Ratio: 1:1 (Square canvas, displayed as a circle)
• Formats: JPEG or PNG

Pro Tip: LinkedIn crops your profile photo into a circle. Always keep your face centered and leave a comfortable margin around your head and shoulders so your ears or hair don’t get clipped. Avoid low-resolution uploads; LinkedIn scales this image across search results, comment sections, and notification alerts.

Background Banner (Cover Photo)

• Recommended Size: 1584 × 396 pixels
• Aspect Ratio: 4:1
• Maximum File Size: 8 MB
• Formats: JPEG or PNG

The Mobile & Desktop Trap: Your personal banner is prime real estate for a value proposition or branding, but it behaves differently depending on the device. On desktop, your circular profile photo overlaps the bottom-left corner of the banner. On mobile devices, the profile picture shifts, and the sides of the banner are cropped out entirely.

• Safe Zone: Keep all critical text, logos, and focal points clustered toward the center-right of the banner, well away from the bottom-left corner and extreme outer edges.

2. Company Page Images

If you manage a business page, the visual stakes are even higher. Consistency across your brand assets signals professionalism.

Company Logo

• Recommended Size: 300 × 300 pixels
• Aspect Ratio: 1:1
• Formats: PNG (preferred for transparent backgrounds) or JPEG

Company Page Banner

• Recommended Size: 1128 × 191 pixels (Note: Distinctly wider than personal banners)
• Aspect Ratio: ~5.9:1
• Formats: JPEG or PNG

3. LinkedIn Feed Post Images

Your feed content determines your day-to-day reach and engagement. Choosing the right aspect ratio changes how much vertical screen real estate your post commands on mobile feeds.

| Post Format | Recommended Dimensions | Aspect Ratio | Best Used For |
| :— | :— | :— | :— |
| Square Post | 1080 × 1080 px | 1:1 | Standard announcements, quotes, product showcases |
| Portrait Post | 1080 × 1350 px | 4:5 | Infographics, step-by-step guides, high-impact visuals |
| Landscape / Link Preview | 1200 × 627 px | 1.91:1 | Shared blog posts, external articles, website previews |

• Why Portrait Wins on Mobile: Because over half of LinkedIn browsing happens on smartphones, a 4:5 portrait image stretches further down the screen, pushing competing posts out of view and capturing more undivided attention.
• The Link Preview Rule: When sharing a URL, LinkedIn automatically pulls or requests a 1200 × 627 px image. Configuring your website’s Open Graph (OG) tags to match these dimensions ensures your link previews never render with awkward auto-crops.

4. LinkedIn Ads & Special Formats

Running paid campaigns or organizing virtual events requires strict adherence to specialized sizes to avoid automated rejections or formatting glitches:

• Single Image Ads: 1200 × 627 pixels (1.91:1 ratio)
• Carousel Ad Cards: 1080 × 1080 pixels (Keep all cards square and uniform)
• Event Banner / Cover Image: 1776 × 444 pixels (4:1 wide header)
• Message / Sponsored InMail Banner: 300 × 250 pixels

Quick Checklist to Avoid Common Design Mistakes

1. Don’t upload tiny files: LinkedIn will stretch small images, resulting in pixelation. Always design at the exact recommended pixel dimensions (or higher at the correct proportional scale).
2. Mind the compression: LinkedIn applies heavy compression to uploaded assets. Export text-heavy graphics and logos as PNG files, and use JPEG primarily for complex photographs.
3. Double-check mobile views: Always preview your profile banner and post graphics on a smartphone before calling your design complete. Ensuring your text stays well within safe zones prevents awkward cropping disasters.